Smart SEO Techniques to set your Business Apart

One of the most powerful ways to keep your business ahead is using SEO techniques to attract and engage customers.

Here are a few SEO techniques to set your business apart:

Use Search Console

Whether you are a technical SEO expert or an online marketing expert, you must access Search Console. It is one of the most effective ways to keep your website in good shape.

Use it to:

• Find errors and try to fix them.

• Improve your website’s performance by accelerating its speed.

• Include both strong and weak pages in your internal linking strategy.

• Use Search Console to improve the overall CTR of your website.

• Add structured data markup to your website.

• Use it to keep your site’s content up-to-date.

• Disavows links and understand Penguin 4.0 update (https://searchenginewatch.com/2016/09/28/penguin-4-0-what-does-it-mean-for-seo-practitioners/ )

Focus on Google My Business and Bing Places

Most business owners ignore Bing Places, which is a big mistake. As a business owner, you must use both Google My Business and Bing Places to capture the attention of your audiences.

Tips:

• Upload your business logo and photos.

• Complete your profile.

• Registering a business with Bing Places is a 3-step process.

• Always follow the standard rules – https://searchenginewatch.com/sew/how-to/2278085/getting-started-with-bing-places-a-stepbystep-guide.

Create fresh content

There’s no point in creating irrelevant content. For better growth, you must create authentic content that can add value to a specific topic.

Tips:

• Always use copyscape.

• Focus on proofreading and editing.

• Stay away from creating duplicate content.

• Research online competitors as well as Google Trends.

• Use social media to explore trendy topics.

• Use Buzzsumo, Reddit, Digg, and Ruzzit.

• Analyse your content.

Optimize images

Online marketers should not miss the opportunity of optimising images. It helps websites to gain visibility in search results.

Tips:

• Keep the file name relevant.

• Add alt text.

• Use high-quality images.

Create mobile friendly content

According to a research, mobile devices now account for 65% of all digital time spent. Hence, create mobile friendly content.

Tips:

• Use responsive web design.

• Focus on page navigation and layouts.

• Optimise your content.

Focus on RankBrain (update released on October 26, 2015)

According to Wikipedia, RankBrain helps Google to process search results and provide relevant search results for users. In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content. So, focus on this update to stay ahead.

Tips:

• Understand the concept of RankBrain – http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440

• Improve the quality of your landing page content.

• Optimise your website carefully.

The crux of the matter is the above mentioned SEO techniques can improve your revenues.