Smart Lead Generation and Customer Acquisition Strategies

If your business is not getting customers, check your marketing strategies. In other words, rework your lead generation and customer acquisition strategies.

Here are a few well tested strategies:

Leverage SEO

If you want to generate leads, you need to work out on your search engine optimisation strategy. You can do it manually or use a wide range of tools, such as Screaming Frog, Ahrefs, Google search console, SEO book, Hit Tail, Serpstat, etc.

Tips –

• Use high quality tools – Moz Keyword Explorer, Google AdWords Keyword Planner Tool, Google Trends, keywordtool.io and Keyword.io.

• Use Statista, Zanran and Pew Research Center.

Focus on Landing Pages

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.– Optimizely.

As a marketer, you need to focus on landing pages in order to capture leads with the help of forms, offers, free trials etc.

Tips:

• Balance out both internal and external links on landing pages.

• Segment your audience according to meaningful points – aspirations, attitudes, lifestyles, etc.

• Frequently measure the overall conversion rate of your landing pages.

• Test different types of formatting.

• Create a sense of urgency.

• Always use previous client testimonials.

Blogs

Blogs are one of the best ways to attract customers, generate leads, backlinks, improve traffic and more.

Tips –

• Write crisp content.

• Strike the perfect balance between the title and the body.

• Proofread your blog posts before publishing.

• Use strong call-to-actions.

• Use both internal and external links.

• Use facts, figures, images and graphs.

Press Releases

A press release is an official announcement issued to the news media. The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote. – Hubspot.

Press releases can help you to create inbound sales leads. As a marketer, you should frequently issue press releases. For better results, you can use Cision, Business Wire, Market Wired, NewsWire, etc.

Tips –

• Always write precise press releases.

• Include quotes, facts and statistics.

• Provide complete background information of your company.

• Share press release across the social media.

• Always write press releases to announce new products and services.

So, follow the above given lead generation and customer acquisition strategies for your business.