Six Effective SEO Techniques for your Campaign

If you want to improve your site’s organic traffic, drive leads or enhance its position in SERP, you should use effective SEO techniques for desired results.

Here are a few SEO techniques to use:

Check indexation status of your website to gain rankings

It is a known fact that if a website isn’t indexed, it’ll not rank. One of the best ways to check indexing is to use – “site:yoursitename.com”. It will help you to know the indexing status of your website.

Check your site’s speed to grab the attention of users

If your website is slow, it will lose visitors. Hence, sign in into Webmaster Tools to measure and improve the speed of your website. Webmaster Tools also help you to find and fix technical errors. (Use Pingdom)

Make good use of Webmaster Tools to make your website competitive

Today, SEO professionals have the most exclusive and game-changer tool – Webmaster Tools that can improve the overall health of a website. This streamlined, user-friendly software is designed to enhance the performance of a website.

Tips –

• Keep an eye on manual penalty.

• Always submit a flawless sitemap.

• Never go against Google’s Webmaster Guidelines.

Thoroughly understand Google Panda Update

Introduced on February 23, 2011, Google Panda Update was rolled out to penalise thin and low-quality content that is designed to gain rankings rather than educating users. As a marketer, you should always try to develop unique and informative content to get rewarded.

Tips –

• Understand Caffeine Update and Penguin Update.

• Stay away from spammy or unethical form of marketing.

Use SEO to improve the value of your business

SEO is more than just marketing. It has the ability to take your business to a new height. Hence, focus on its every element from keyword research to optimisation. For better results, you should use Buzzsumo, Google AdWords Keyword Planner, Google Analytics, CopyScape, SiteLiner and Screamingfrog.

Tips –

• Focus on building high-quality backlinks.

• Never pick vague keywords.

• Take a long-tail approach to keywords.

• Optimize every on-site element.

• Invest time in competitive analysis.

Perform content gap analysis to grab success

Most marketers do not understand the concept of Content Gap Analysis. Hence, as a marketer, you should know and perform content gap analysis. Remember, it is more than just the analysis of keywords. It often involves examination of blog posts, landing pages, emails, etc.

Tips –

• Never overlook social media posts.

• Always analyse paid ad content.

So, use the above mentioned SEO techniques to improve the effectiveness of your campaign.