Proven SEO and Internet Marketing Techniques

To transform your normal website into a money generating machine, you need to understand various known and unknown concepts of SEO and internet marketing. You also need to know your buyers’ behaviour and psychology to gain substantial advantages.

Here are a few SEO and internet marketing techniques to know:

Unnatural links

Today, many website owners obtain unnatural links to improve their rankings as well as traffic, which is a bad SEO technique. In fact, you are asking for trouble because Google bots understand unnatural links. In other words, sooner or later Google will inflict manual penalty.

Tips:

• Never buy links or participate in link schemes.

• Don’t violate Google’s Webmaster Guidelines.

• Regularly check Manual Actions page.

• Try to understand unnatural, artificial, or deceptive links.

• Detect links that violate Google’s linking guidelines.

• Always keep an eye on Search Console.

Understand vital SEO metrics

Marketers often underestimate the power of SEO metrics, which is a big mistake. It is important to understand:

• Clicks

• Impressions

• CTR – Click-through rate

• Position

Tips:

• Always group your data according to your business objectives.

• Monitor the changing values of Clicks, impressions, position, and CTR.

• Regularly check Search Analytics Report.

• Know how to calculate clicks, impressions, and position.

Focus on AMP pages

According to Search Engine Land, AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices.

Tips:

• Test and create web pages according to the AMP specifications.

• Ensure that your AMP is valid so that your pages work properly.

• Monitor Accelerated Mobile Pages (AMP) report to detect and fix errors/broken links.

Use Structured data

If you want Google to understand and show your site’s essential content on the web, you need to use Structured data. You can add structured data using the schema.org.

Tips:

• Check and fix markup errors.

• Use Data Highlighter for maximum visibility. (Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. source – Google)

• Study https://support.google.com/webmasters/answer/2650907?hl=en&ref_topic=4589289

• Organise your web pages according to your website’s structure.

Study and analyse HTML Improvements

Whether you want to improve the crawl and index status of your website or its value, you must focus on HTML improvements.

Tips:

• Study and fix Title problems, Meta description problems, and Non-indexable content.

• Identify changes.

• Create relevant titles and descriptions.

• Never use duplicate page descriptions.

• Study the link structure of your website.

So, use these SEO and internet marketing techniques if you want to turn your website into money making machine.