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If you think that SEO is all about meta title and description; think again, it is more than that. Here are a few strategies to achieve the expected yields: Focus on website’s usability According to Wikipedia, web usability is the ease of use of a website. Some broad objectives of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the...

Marketing industry offers a wide range of tools to simplify, automate, and improve the overall marketing task. If you are a marketer, you must use the following tools to achieve your objectives. Here are a few tools to use: Todoist (online task management application) It is designed to manage complex tasks and projects in a hassle free manner. It has an easy-to-understand design and intuitiv...

According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing. Here are a few social media marketing  tools: Buffer It is a valuable and useful application that is designed to track engagem...

Beating your competitors in online ecosystem is quite difficult. That is why, it is important to formulate the right strategy. According to a study, in 2016, 53% of global internet users made online purchases and the number will exponentially grow in 2017. Hence, as a business owner, you should focus on every aspect of online marketing to achieve your goals. Here are a few online marketing techni...

SEO and online marketing helps to improve traffic and ranking of any website. However, there are many misconceptions about SEO. This article gives you a better understanding of what SEO is and how it can help a business to grow. Here are a few points to understand SEO and its techniques. Never ignore Google Panda update If your website is lacking original content and having internal duplicate ...

Whether you want to manage your inventory, generate leads, improve operational effectiveness or improve your business’s bottom line, you should always use modern business applications and tools.  Modern business applications and tools can simplify your task and help you to manage & organise every single aspects of your business. Here are a few efficient tools for business owners: Trel...

To attain dramatic growth in the digital marketing landscape, it is important for marketers to use multichannel marketing. For that, it is essential to understand various multichannel marketing functions and learn how to capitalise them. Here are a few proven multichannel digital marketing tools: ClearVoice Content marketing is the need of the hour and should be an integral part of any digita...

We all know that the biggest challenge for any small business is to generate leads. They use a great array of online and off line strategies to achieve their objectives. However, they often fail to strike the bull’s eye.   Here are a few easy and simple lead generation ideas for small business owners:   Website design   Website design plays an important role in c...

If you are a digital marketing expert, you must avoid certain common mistakes to gain substantial advantages. Here are a few mistakes to avoid: Choosing a hard-to-remember domain name Some business owners take it lightly; however, it is important to choose a memorable domain name that can define the working of a company. It is a well known fact that some users search websites through their name...

If you want to improve your website’s rank in search engines, it's important for you to have complete knowledge of search engine optimization. However, according to a study, most of the website owners often struggle with technical SEO issues and are unable to understand how to fix them. So, here are a few serious technical SEO issues that need to be solved for better rankings: Duplicate content...