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Current trends indicate that online marketing is going to grow in the next few years, so as a marketer, you need to formulate a powerful and effective online marketing plan for your business. Here are a few online marketing techniques to include in your plan: Create a solid link building strategy According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking...

If you want to create value proposition for customers, improve your brand visibility and communication with the help of online marketing. Here are a few online marketing techniques for businesses: Create content for users In this marketing landscape, it is important to create content for users. In other words, you should create compelling and informative content. Tips - Concentrate...

Online marketing strategies not only improve the bottom line of businesses, but also give them a reason to stay ahead. Here are a few online marketing strategies for enterprises: YouTube Marketing Video marketing is a great form of content marketing. It allows businesses to engage users and convert them into customers. Today, YouTube is the largest search engine on the market because 300 hour...

Online marketing and SEO are the biggest driving forces behind any marketing strategy. They not only make a website efficient, but also improves its revenue generating capacity. Here are a few Online marketing for businesses: Latent semantic indexing (LSI) LSI helps search engines identify related keywords and process synonyms to deliver more accurate search results. - Hubspot. Tips - ...

It doesn’t matter whether you are an SEO expert or not; you should know and understand the basic and advanced on-page SEO concepts. Here are a few advanced on-page SEO concepts: Intelligent keyword research Today, normal keyword research will leave you nowhere. Hence, it is important to focus on semantic search. For that, you need to understand the search intent behind a specific question. ...

Online marketing is a large and complex concept. As a marketer, you need to understand dos and don’ts of the current trends. Here are certain online marketing techniques you should include in your strategy: Use Schema MarkUp for better results It is a fact that Schema MarkUp helps search engines to understand your website easily. That is why, it is advisable to use it according to your obj...

If your aim is to acquire and retain customers for long, you need to devise a sizeable online marketing strategy. Here are a few online marketing practices for growing businesses: Focus on mobile friendliness If you want to outpace your competitors, improve the experience of your users as well as enhance brand awareness, create a mobile friendly website. Tips – Understand users’...

SEO has been designed to drive traffic to a website and improve its visibility. Here are a few tactics to improve online visibility of a website: Know the ways to build quality Backlinks According to a W3C report, a link is a connection between one web resource and another. Besides building authority and credibility for a website, it is also essential to build backlinks so that it can perform b...

Improving a website’s visibility in Google search results is difficult because it involves complex techniques, strategies as well as best practices of online marketing. Here are a few best practices of online marketing: Focus on conversion rate optimization Here are a few benefits of CRO - Better ROI Better user experience Improved trust and confidence Tips - ...

B2B Digital Marketing is not a new concept. It is different from B2C market. Today, most business owners choose online platforms for B2B marketing irrespective of the size of their businesses. Benefits of B2B digital marketing: Improvement in business operations Automation of product content Improvement in internal messaging system Better returns on investments ...