Our Blog

Many businesses are trying to attract local customers. Not every website on the internet is attempting to attract a global audience. Local search optimization is vital for those companies who rely on local customers for their revenue. Some examples of this are restaurants, cafes, hairdressers, boutiques, and local retail stores, local services like garages or cleaners. This list is endless! ...

As you will probably know, effective SEO involves a variety of tactics which increase the visibility of a website. SEO makes sure the website is seen by the Googlebots and search engine spiders. Once you have updated your keywords, improved your content, and invested in campaigns like pay per click or Google AdWords, what do you do to keep the bots interested in your website? The reason we ask ...

Effective internet marketing is all about being clever with timing, promotions and content. One way to attract people to your website is to use trending topics. You may think the trending topics popular on social media have little to do with your business but that is not the case. Every day, online, you will see examples of brands and companies using trending topics to attract people to their s...

No doubt you will have read about companies that have made the mistake of purchasing fake followers, or created fake customer reviews. While it may be tempting to engage in this activity yourself, or to pay a company to do it for you, it can actually be a costly exercise. Customers don’t like brands that are found to be obviously trying to deceive them. Companies that have been found engaging in...

YouTube continues to be a huge influencer for all sorts of brands, companies, and celebrities online. It is also still one of the most powerful ways for ordinary people and small companies to get huge exposure for free, or for very little outlay. If you are not using YouTube to market your business, we strongly suggest you consider it. It has the ability to help you attract more visitors to you...

What is your web visitor conversion rate like? When a new visitor arrives at your website, how long do they stay and do they return? Do you gather their information and take advantage of the opportunity to connect with them? If your website is not achieving all these things, or your conversion rate is low, then this blog may give you some tips on how to get things moving in the right direction. ...

If you have young children in your family, there is no doubt you will have heard of the popular Christmas site – NORAD Tracks Santa. The site is loved all over the world as THE best way to follow Santa’s progress around the globe as he delivers gifts to billions of children at lightning speed. The site tracks each global time zone as the clock strikes midnight and announces when Santa has p...

When you are busy running your own business, and looking after clients and customers, it can be extremely difficult to devote time and energy to other areas of business development that need your attention. There are many business owners who feel like this, and this is where we come in. Here at Indazo we have a huge team of internet marketing experts, SEO specialists, gifted web developers and ...

If you follow this blog, you will already know that here at Indazo HQ, we believe in great quality content. We also see the value in building a great blog as a way of keeping activity on your website regular, and of encouraging regular visits from followers. We realise however, that we have not fully itemised all the benefits of creating and maintaining a good quality blog. So, here are the ben...

An essential part of good quality content is the image. And it is important whether the content if for a blog, website or for social media. However, we continue to notice that many people use images they find via Google image search. This could get you in to serious trouble! There has been a great deal in the news about successful cases where companies have sued for compensation when their i...