Our Blog

Love it or loath it, Facebook is here to stay and continues to grow. This week, the social media giant celebrates its 10th Birthday. And after ten years it has succeeding in holding its position as the largest and most popular social network in the world today. While many pundits are predicting a decline for Facebook, we think the company will continue to develop and grow to suit its audience, and...

This is a question we are often asked and there is no easy answer. The truth is, the best way to sell on mobile web, is to do exactly what you would normally do on your website. The most important thing is to ensure you have a mobile optimised website. This may sound expensive to many of you, but it does not need to be. It does involve an investment in terms of money and time, but the rewards w...

Although we are not all graphic designers, the look of our websites is important and an aspect we should all consider carefully. The colour, font choice, and layout of each of your web pages will directly influence how your company is perceived and whether users stay on the site or revisit it. If you do not have the budget to hire a graphic designer, and you feel the need to improve the overall...

If you have a website, you will already know the importance of great content, and that includes photography. What is not as widely known is how to source fantastic images without breaking the budget or infringing the copyright of another company. There are a number of excellent sites offering royalty free images, and it is always worth checking them out when you need a good quality picture for ...

LinkedIn is a social network for business people. It is the leading business network site online. We’re often asked by clients whether their business should have a presence on LinkedIn. Here are our thoughts. Your LinkedIn profile page should represent you as an individual, your business experience, qualifications, and examples of your current and previous work. It is a way of describing your...

Google’s Matt Cutts has been quoted as saying blogging is dead. While we acknowledge that the purpose of the blog has changed, and that in such a crowd of internet blogs it is difficult to carve a healthy niche, we are equally certain that while there is an internet, and people want to read articles and information, there will be a place for the blog. There is a perception that a blog is only...

At the outset of this article, we should point out that our purpose here is not to complain about Google’s tactics for extracting our personal information. That’s a debate for another day and another forum. This article is an illustration on how we need to get to know our customers in order to effectively market and sell to them. And it’s about how Google helps us do that. Getting to know...

The pressures of succeeding online can cause many businesses to make rushed decisions. This is especially true with regard to internet marketing. There are too many horror stories online, of companies who innocently ‘bought’ Facebook and Twitter likes, or who invested in campaigns that amounted to nothing but Black Hat spam that harmed their reputation. There is a temptation to take short-c...

Are you in charge of your internet marketing? We don’t think so. You may have the ultimate decision about the level of investment you make, and you are ultimately the one who decides on the type of content you create, but it is your customers who have the power. Small businesses, in fact, all businesses online, need to keep their customers in focus in order to create internet marketing tha...

One way of increasing traffic to a website or social media page is to create an offer. Giving potential customers a free gift or a discount offer is a tried and tested method of attracting interest and successfully engaging new customers. But are there any down-sides to offers? Here are our thoughts. The old saying, ‘be careful what you wish for’, has never been more true than it is toda...