Our Blog

This is a question we are often asked by clients. For millions of companies, their regular emails fail to make a mark because they are deleted ignored or relegated to the junk pile. So how do you make sure that your emails are read when you send them out? Here are some simple questions and the answers to help you. How often should I send emails? The answer to this question is entirely depend...

“I don’t have time to spend hours on social media!” This is a response we often here from clients and business acquaintances who have commercial websites and social media pages. It is an understandable point of view. Anyone who runs a business will know that building up a social media following takes time and commitment. Your social media needs to be monitored regularly, and used on a dai...

One of the services we offer here at Indazo is Online Reputation Management. When a crisis occurs online, swift action is needed to ensure the damage is limited. Bad press and negative publicity can cause serious damage to a company and its brand. For this reason, reputation management is an important service that any companies budget for. In today’s world of global commerce and internet busines...

This may sound odd and presumptuous, but in fact, your customers are the most powerful advert and marketing tool you have. They are particularly useful for increasing rankings on search engines and increasing your visibility online. Why? Because, true SEO is about the natural traffic you generate, not the amount of keywords and PPC adverts you create! While all the tried and tested SEO tacti...

One of the best ways to get the most from outsourcing your SEO is to fully understand what an SEO team can do for you and how you can work with them. Unlike many other services we pay for, SEO is a service that requires a really good working relationship between the team and the client. It really is a team sport! When you hire a good SEO team they will first want to spend time getting to know y...

“What can SEO do for my business?” It is a questions we are often asked. Here is a short summary of the benefits SEO can bring to your business. SEO gives your audience the correct perspective on your business – it helps you to present them with your business the way you want it to be seen and perceived. The right choice of keywords and the most effective content is not just for search...

We’ve noticed many companies on Facebook and Pinterest are not using hashtags. It seems that the only site where hashtags are accepted as part of posting etiquette is on Twitter. This is understandable since Twitter is where the hashtags first appeared widely used. Hashtags are searchable identifiers. It really is as simple as that. Even the most cleverly worded titles, using keywords, are no...

We are asked this question on a regular basis. And the answer is, yes. Even if you only have a few readers, you can be assured that your blog is being read. You may not have comments posted on your articles, and you may not be seeing your articles being shared, but that does not mean you are talking to yourself! If you do feel that your blog is going un-noticed, here are some simple tips to hel...

Here are a few SEO tactics we recommend you use on a regular basis to help maintain your position on the search engines. While many companies choose to use the professional services of an SEO team like Indazo, there are also some key SEO tactics which can be implemented in-house that will have a positive effect on your rankings. Work with the best - If you have not uses these tactics before, or...

We are seeing a growing trend amongst online businesses. They are increasingly being apologetic about the nature of selling. It seems that many businesses are reacting to an increasingly anti-marketing consumer, by almost pretending not to be selling. And instead, they are taking a far more apologetic route in their tone and approach. What we have noticed is that this tactic is back-firing for ...