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Today, YouTube video marketing is in high demand. More and more marketers are incorporating it in their marketing campaigns because it is the most effective way of promoting products, services or a brand. Marketers create videos of live events, "how-to" videos, tutorials, explainer videos, corporate training videos, and other types of entertaining videos to educate and inform their customers. Howe...

Digital marketing is changing like never before. It is a broad term for the marketing of products or services using digital technologies. Companies recruit digital marketing experts to improve their website’s visibility and generate valuable ROI. Digital marketing experts use various tools and techniques (such as SEO, SEM, content marketing, influencer marketing, content automation, etc.) to pus...

Content optimization is one of the most important aspects of SEO. SEO experts use various techniques of content optimization. However, they often miss certain key elements, as a result of which they fail to achieve the desired ranking. Here are a few ways to optimize a web content to make it viral: Mention industry leaders – It is always beneficial to mention industry leaders, their quote...

Lack of organic traffic, better rankings and poor brand exposure are common problems that most online businesses face. Despite using several marketing efforts they often fail to secure their bottom line. The reason could be anything from lack of knowledge, erroneous planning to execution of strategies. However, one of the sure shot ways to improve your website’s ranking as well as traffic is to ...

YouTube Video Marketing is one the most productive and interactive ways to promote a business. More and more business owners use it to educate their customers and spread their messages. They use various tools and techniques to create better YouTube videos. However, when it comes to performance measurement and evaluation, people often ignore it. Performance measurement and evaluation are critical e...

Business leaders constantly use content marketing to reach their targeted audiences. They use different types of latest techniques to create and distribute content across all the channels. However, they often miss certain essential content marketing resources that can make their content more visible and shareable. Find a few content marketing resources of real help: Piktochart – This is a...

SEO is all about understanding your audiences as well as search engines. SEO includes everything from website design, content marketing, website auditing to optimization. However, in order to gain visibility, online businesses must invest significant time and resources to understand: what people really need, how they use search engines, concept and layout of search results, how crawling,...

Internet buffs use Instagram to share their photos and videos. Instagram offers an excellent opportunity to online businesses. However, most businesses are still to use it; consequently, they miss a huge opportunity. Instagram is a sure fire way to take your business to the next level. Quick facts: Instagram has more than 500 million monthly active users. Mike Krieger is the CTO and co-fo...

Social media marketing has dramatically improved the visibility of businesses within the past few years. Businesses create content for their audiences and share it on different powerful social sites. However, choosing a suitable social site is a challenge because it requires: long-term strategic planning, invaluable resources, advanced tools, agile implementation techniques, etc. With...

Some business owners ignore SEO because of its gradual results; however, its long-term and beneficial impact on online businesses is well established. It has the ability to make your website productive and user-friendly. Therefore, it is important for website owners to integrate SEO in their online marketing plans to gain an extra edge over their competitors. Here are a few proactive SEO techni...