Online Marketing Tactics to Excel

In today’s digital world, online marketing has become an integral part of every successful marketing strategy.

Here are a few online marketing tactics to consider:

Research your competitors

Most marketers believe that it is a time consuming and exhaustive task; but it is a great way to have an idea of current marketing trends. As a marketer, you should invest your time in researching your competitors and their online marketing strategies.

Tips –

• Identify your competitors and understand their operational model.

• Pay special attention to their content marketing and PPC strategies.

• Keep an eye on their social media posts.

• Choose marketing platforms according to your business needs.

Create a remarkable content marketing strategy

No business can survive without content marketing.

Tips –

• Create and distribute fresh and shareable content.

• Create a content calendar.

• Monitor trends and write accordingly.

• Proofread and edit content before making it live.

• Never ignore infographics, videos and micro-content.

• Use social media productivity tools such as Buffer, Tagboard, IFTTT, etc.

Focus on content quality

If your content is inaccurate, bounce rate may increase. Hence, as a marketer, focus on creating, editing and distributing content.

Tips –

• Follow a specific style guide.

• Use proofreading tools like Grammarly, Custom Essay, etc.

• Always write easy to read and compelling content.

Use SEO

SEO has the ability to redefine success. As a marketer, you should use SEO to get the expected results.

Tips –

• Pay attention to Google updates.

• Monitor site’s backlinks and remove bad backlinks.

• Understand and implement Rankbrain.

• Use A/B testing.

• Study – Quality Raters’ Guidelines (https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf)

• Never ignore product descriptions, voice search as well as AMP.

• Analyse Google search console.

• Stay away from User-generated spam, unnatural links and thin content.

• Focus on SEO Starter Guide- https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Use social media

If you want to improve the overall conversion rate of your website, you should use social media.

Tips –

• Use DrumUp to schedule posts for sharing on Facebook, Twitter, and LinkedIn.

• Reshape (update) and distribute old content.

• Create and optimise messages according to the nature of the platform.

• Use picture in Facebook posts. (Facebook posts with pictures get 53 percent more likes than the average post – searchenginejournal)

• Generate buzz across social channels.

• Create a video marketing strategy.

• Optimise landing pages for great results.

Bonus tips –

• Clean up and optimize your site’s database.

• Use fewer plugins.

• Always understand and improve crawling and indexing status.

So, follow the above mentioned online marketing tactics to excel.