Never Ignore Basic Elements of SEO

One of the biggest challenges online businesses face today is to keep pace with fast changing algorithms and the latest SEO changes.

Here are a few basic elements that should not be missed:

Keyword Research

Keyword research is the most vital aspect; in fact, it is the basic building block of any campaign.

Tips:

• Create an initial list of keywords.

• Align your list using a good Keyword Research Tool.

• Use both long-term and short-term keywords.

• Use WordTracker, Google Keyword Planner, FreshKey, Ubersuggest, Soovle, etc.

Use Google Webmaster Tool

Google Webmaster Tool makes a website free of error. You must use it to access all the major aspects of a website, such as Search Queries, Links to Your Site, Crawl Errors, internal and external backlinks, manual penalty, code warnings, HTML suggestions, accessibility criteria, Robots.txt and much more.

Optimisation

You need to optimise every element of your website for the optimum advantages. You need to optimise:

• Titles

• Description

• Images

• Content

• URLs

• Product listings

Tips:

• Keep absolute URLs.

• Use keywords in URLs.

• Simplify dynamic URLs.

• Use redirections properly.

• Eliminate 404 errors.

• Use https instead of http.

• Check and improve website speed.

• Don’t ignore Google’s guidelines.

• Use compression technique to reduce the size of image.

Schema markup

It helps a website to rank better for all kinds of content. It helps search engines to provide relevant results to users. You can implement data markup for articles, local businesses, restaurants, TV episodes and ratings, book reviews, movies, software applications, events, and products.

Create social media profiles

For the maximum possible yields, use leading social media networking sites. All you need to do is to create a professional profile and optimise it to make it visible on the web.

Tips:

• Share your content/story regularly.

• Establish your brand’s identity.

• Join network and influential leaders.

• Use paid advertising.

• Be active and polite.

• Reply to comments and feedbacks.

• Share your company’s latest news, and provide updates.

• Focus on building relationships.

• Communicate with your customers and resolve their issues.

Content marketing

Create high quality and relevant content and publish it on leading platforms, such as SlideShare, tumblr, StumbleUpon, etc. Create attractive images, videos and infographics to engage customers.

Tips:

• Share images, videos and infographics on social media sites.

• Add social sharing buttons to your content as well as website.

• Write articles, blogs and press releases to create buzz in the market.

Focus on conversion rate optimisation

Conversion rate optimisation is all about increasing the traffic on a website.

Tips:

• Perform A/B testing regularly.

• Avoid creating duplicate content.

• Make your website user-friendly by simplifying its navigation structure.

• Check bounce rate.

• Set up and track goals.

• Try to achieve backlinks from authoritative websites.

• Provide valuable things to your users, such as tutorials, videos, and case studies.

All these SEO elements are helpful to achieve traffic as well as rankings.