Indispensable Digital Marketing Tools

Successful implementation of digital marketing tools can improve growth. In fact, modern digital marketing tools improve brand image.

Here are a few effective digital marketing tools for business marketers:

1. Google Analytics

Google Analytics is a profound web analytics service that provides complete reporting as well as analytics tools for websites. It helps users to track/monitor website traffic as well as understand user-interaction.

Key Features of Google Analytics:

• Mobile analytics

• Social analytics

• Conversion analytics

• Advertising analytics

• Alerts & Intelligence

• Cross-device data

• Event tracking

• Custom reporting

• ecommerce reporting

• Performance reporting

Benefits:

• Helps to measure activities like downloads, video views and mobile ad clicks.

• Helps to identify best-selling products and promotions.

• It provides website’s traffic report in a statistical manner.

• Helps to gain an understanding of customer behaviours.

What to measure?

• Bounce Rate – According to Google, it is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

• Conversion Rate – According to Wikipedia, the efficacy of conversion marketing is measured by the conversion rate, i.e. the number of customers who have completed a transaction divided by the total number of website visitors.

• Channels – Basically, it is the source (organic search traffic, Referral, and Paid) of your visitors.

Now the question arises, how to decrease bounce rate and improve conversion rate? The answer is

• Improve the readability of your site’s content.

• Avoid using popups and distracting banners.

• Create a compelling call-to-action. (A study by SmallBizTrends found that 70% of small business B2B websites lack any call-to-action.)

How to improve conversion rate?

Answer:

• Use videos and high quality images.

• Use product reviews and testimonials.

• Explain benefits of your products or services.

2. MailChimp

MailChimp is an effective and robust email marketing solution that helps to:

• Track emails,

• View success rate,

• Analyse click-through rates,

• Generate custom reports,

• Manage subscribers.

MailChimp helps you to create custom templates and allows you to send, coordinate as well as track all campaigns in a professional manner.

Key Features of MailChimp:

• Build mail lists

• Custom forms

• 750+ Integrations

• Full featured API

• Design your own templates

• Web analytics

• Campaign analysis

• Mail merge

• Campaign archives

• Drag-and-drop user interface

• Data synchronisation

Benefits:

• The software offers a variety of pre-designed and responsive templates.

• Helps to segment emails.

• Helps to automate work flows.

• Ideal for large enterprises, mid size business, non profits, etc.

According to a study, email converts four times higher than social and over 1.5 times higher than search.

Now, the question arises, how to improve email marketing?

Answer:

• Personalise emails for better results.

• Write creative and pleasing subject lines.

• Segment you email list.

• Use custom responsive templates.

• Create a clear call-to-action.

• Optimise your emails for mobile.

• Evaluate performance and make improvements.

3. SEMrush

SEMrush is a versatile competitive intelligence suite for online marketing. Use it to manage SEO, PPC and social media marketing campaigns.

Features:

• See your competitors’ organic positions

• Domain specific keyword ranking

• Study your competitors’ Ads

• Position tracking

• Find good long-tail keywords

• Comparison of domains by keywords

Benefits:

• Reviews your competitors’ ad and their rankings.

• Helps to perform PPC keyword research.

So, use these significant digital marketing tools to amplify your efficiencies.