Include the Best Online Marketing Techniques in Your Strategy

Online marketing is a large and complex concept. As a marketer, you need to understand dos and don’ts of the current trends.

Here are certain online marketing techniques you should include in your strategy:

Use Schema MarkUp for better results

It is a fact that Schema MarkUp helps search engines to understand your website easily. That is why, it is advisable to use it according to your objectives.

Types of Schema MarkUp:

• Schema Person Markup

• Organization Schema Markup

• Website Schema Markup

• Site Navigation Schema Markup

• Breadcrumbs Markup

• Video Schema Markup

• Event Schema Markup

• Schema Local Business Markup (https://www.searchenginejournal.com/googles-new-local-schema-update-means/173522/)

Focus on fundamentals

As a marketer, you need to focus on fundamentals before advancing your online marketing techniques.

Tips –

• Check Robots.txt file and fix errors.

• Create persuasive meta descriptions.

• Always use holistic online marketing practices.

• Don’t ignore keyword clustering.

• Understand algorithm updates. (Penguin, Panda, etc.) (https://moz.com/blog/google-algorithm-cheat-sheet-panda-penguin-hummingbird)

• Frequently diversify your SEO and SEM tactics.

• Never create complex strategies.

• Optimise social media profiles.

• Try to make your website useful and trustworthy.

• Check Google Search Console to improve your site’s visibility.

Use Google+

If you want to influence people, connect with your targeted users and improve your organic visibility, use Google+. It is an ideal platform for businesses.

Tips –

• Post updates frequently.

• Optimise your profile. (https://www.socialmediaexaminer.com/use-google-increase-search-rankings/)

• Don’t forget to add opening hours and use hashtags for greater reach.

• Create attractive tag lines.

Create and publish Infographics

Nobody can deny the fact that Infographics are one of the best options to achieve authority links. It is also a simple way to convey complex information. (A Venngage study revealed that over half of surveyed marketers said 91% to 100% of their created content having visuals.)

Tips –

• Take time to research.

• Create compelling designs.

• Wisely use colour combinations. (you can go for universally-preferred colours)

• Never create mediocre- infographic.

• Study – http://www.creativebloq.com/infographic/tools-2131971

Create content for users

If you want to win the battle, you need to write content for users and not for search engines.

Tips –

• Identify customer’s journey and their buying behaviour.

• Create a questionnaire to get the idea.

• Use the right content format and follow the trend.

• Use sites like Quora and Reddit.

• Never use jargon.

• Increase the value of content by integrating facts and statistical figures.

Online marketing industry is moving fast, so, don’t stay behind and use the above mentioned techniques.