Improve the Effectiveness of Your Multichannel Digital Marketing Campaigns

Because of a constant flow of information and brand messaging, online businesses need to devise a strong multichannel marketing campaign. An effective multichannel marketing campaign uses direct and indirect means of communication to reach the targeted audiences.

Here are a few ways to improve the effectiveness of multichannel digital marketing campaigns:

Content marketing

Content marketing is the need of the hour. According to a report, 75% of marketers are still increasing their investment in content.

For the maximum impact, use ClearVoice. It is a unique content creation and marketing platform.

Key Features of ClearVoice:

• Editorial calendar

• Campaign management

• Schedule publication

• Categorisation/grouping

• Brand management

• Audience targeting

• Assignment distribution management

• Collaboration on content editing

• Manages creation and completion process of assignments

Benefits:

• Improves performance

• Publishes content on external websites

• Saves time and efforts

• Helps to manage content through multi marketing process

• API to connect and publish to other third-party CMS platforms

Social media

Social media has the ability to make or break your brand. So use Social Campaigns for the maximum results.

• Social Campaigns help to create a professional-looking Facebook landing page.

Key Features of Social Campaigns:

• Customizes your campaign

• Downloadable Content Campaign

• Free tips, and best practices

• Creates new, targeted email lists

• Automatic reminders

• Mobile friendly campaigns

Benefits:

• Easy reporting, scheduling and tracking

• Tailor-made campaign to improve brand’s reach

• Helps to improve audiences

• Adobe Social – It provides access to social media campaign and insight into what works best for your brand and audience.

Key Features of Adobe Social:

• Social intelligence reports

• Multi-level approval work flow

• Campaign tracking

• Mobile accessibility

• Publishing abilities

• Data archival and export

• Social analytics and measurement

• Content calendar

• Creative strategy and design

Benefits:

• Helps to improve posts before they get published

• Helps to compare the performance of social posts

• Drag-and-drop features to save time

Marketing Automation

Marketo is an easy-to-use, versatile, flexible and comprehensive marketing software platform. Use it to streamline marketing processes, generate leads, and improve sale’s performance.

Key Features of Marketo:

• Email Marketing and marketing automation

• Lead Management

• Event Marketing and Lead nurturing as well as scoring

• Social Marketing

Benefits of using Marketo:

• Helps to generate more high-quality sales leads

• Minimises work load and delivers fast results

• Helps to improve revenue

So, embrace the above mentioned multichannel digital marketing campaign strategies to improve your success rate.