How Web Designs Can Improve Conversion Rate of a Website?

Good design and relevant content can convert browsers into customers. In other words it will improve conversation rate.

Here are a few techniques to improve conversion rate:

Simplicity

Simple, clean and relevant web design can dramatically improve the overall conversion rates.

Tips:

• Use logical web designs.

• Make a wise use of sidebars.

• Update website template.

• Use clear navigation.

• Use buttons rather than text.

• Make a good use of contrasting colours.

• Never use visual tricks.

• Simplify the structure of the website.

• Use consistent colours across the website.

CTAs

Some marketers use CTAs in their text only, which is not a good technique. Hence, create a unique CTA that can convert customers.

Tips:

• Use CTAs wherever possible.

• Create colourful CTA buttons rather than text formats.

• Never write generic call-to-action.

• Write sensible and specific CTAs.

Responsive designs

A responsive web design is the need of the hour. It not only provides a uniform experience, but also reaches more people.

Tips:

• Focus on menus.

• Use relevant layout.

• Focus on site’s usability.

• Create optimized images.

• Use Parallax Scrolling.

• Take advantage of Google design standards – https://webmasters.googleblog.com/2013/08/making-smartphone-sites-load-fast.html
• Minimise redirects.
• Use PageSpeed Insights tool.
• Use a tool like “FitText” to create responsive text.
• Try to limit the use of text on mobile devices.
• Get rid of unnecessary and excessive elements.
• Choose the right button size.

Avoid using sliders

Only a few marketers know that sliders can slow down a website. In fact, sliders with large images repel users as well as waste their time. Hence, avoid using sliders on websites.

According to a study, website elements such as sliders and carousels distract users.

Tips:

• Use static images.

• Never write content on slides.

• Never use sliders on mobile devices.

Use a Card Layout Approach

Card layouts work perfectly with a modular design approach and are ideal for mobile and responsive designs. In fact, it is a practical way to display information.

Benefits:

• Helps to convey messages in an interactive manner.

• Helps to separate information and make it readable.

• Ideal for mobile devices.

Colours

Colours play an important role in decision making. Hence, choose colours wisely. You can use colour psychology to improve conversions.

Tips:

• Never choose dull and boring colours.

• Use colours that can evoke emotions.

• Follow industry standards.

• Pick colours according to your products and services.

Content

Last but not the least, write content that converts. It is always better to write short, to-the-point and clean sentences to help users.

Tips:

• Clean and clear sentences improve the understanding of users.

• Never provide tons of information on a single page.

• Use bullet points and sub-headings.

• Be creative.

• Create stories around your products and services.

Bonus tips to improve conversions:

• Regularly monitor traffic.

• Improve your web design and content writing efforts.

• Remove unnecessary/distracting elements.

• Keep an eye on your competitors.

So, carefully blend brilliant web design elements with smart content to improve conversion rates.