Essential Online Marketing Metrics to Focus

Whether you are starting a new online business or want to know the pace of your success you always need to use certain number of metrics to measure your business’ growth rate. There are certain tools and techniques that help you to measure and monitor the overall growth rate.

Here are a few online marketing metrics to use:

Website traffic

According to Wikipedia, Web traffic is the amount of data sent and received by visitors to a web site. As a business owner, you should keep an eye on it (incoming and outgoing traffic) and change your strategy according to your business goals.

What else to monitor?

• The number of visitors

• The average number of page views per visitor

• Average visit duration

• Average page duration

• Busy time slots

• Most requested pages – the most popular pages, etc.

Tools to monitor website’s traffic:

• Google Analytics

• GoingUp

• StatCounter

• AWStats

Keyword ranking

This is yet another essential metrics that has its own importance. Right from the beginning business owners should monitor top performing keywords as well as non performing keywords. On the basis of that result, change your content or even landing pages.

Tools to check website rankings:

• SEMrush

• Ahrefs

• Google Rank Checker

• SERP’s Keyword Rank checker

• SEOCentro Rank Checker

Social media reach

Social media is one of the best ways to market your business or a start-up. If you are using social sites like Facebook, Twitter, etc. you should also measure its overall effectiveness.

Tools to measure social media reach:

• Kissmetrics

• Customer Lifetime Value Calculator

• RJ Metrics’ Cloud BI

• Cyfe (helps you monitor and analyze valuable traffic data)

• Google Analytics

Total Cost of Lead Generation

It is very important for business owners to track their lead sources. They must pay attention to the minute details to calculate their overall ROI.

Tools to improve lead generation:

• Jumplead

• Wishpond

• Sleeknote

• OptinMonster

• GroSocial

• LeadBoxer

Email marketing performance and conversion rate

Email is a great way to reach target audiences; however, you need to ensure that you are going in the right direction. For that you need to use high performing email marketing software solutions.

Email marketing solutions:

• ActiveCampaign

• SendinBlue Email

• Infusionsoft

• Mailigen

• MailChimp

Click-through rate (CTR)

Click-through rates are directly linked to your content’s:

• Headlines

• Images

• Titles

• Text

Bonus tips:

• Analyse bounce rate.
• Check and simplify information architecture of the URL.
• Monitor landing traffic.

All these metrics provide exact insights, so, focus on them to achieve your objectives.