Essential Elements You Should Never Miss in SEO

• Want to improve your site’s rankings and performance?

• Looking for more precise SEO techniques to reach your target audience?

Discover few optimisation techniques:

XML Sitemaps

It is a known fact that Google likes XML sitemaps. Basically XML sitemap is a detailed list of URLs present on your website. It tells Google’s bots how your site is organised.

Tips:

• You can use Slickplan or Screaming Frog’s XML Sitemap Generator to generate an intuitive sitemap.

• Keep your sitemap updated.

• Submit XML sitemap to Google and Bing.

• Create a user-friendly sitemap.

• Remove broken links from sitemap.

Benefits of having an XML sitemap:

• Ease of navigation

• Improve visibility

• Help spiders to index web pages

• Help spiders to classify your site’s content.

Site Audit

Website audit makes your website free from technical errors. Sometimes, it is difficult to identify duplicate content, missing meta tags, duplicate header tags, orphan pages, door way pages, serious flaws & warnings, and broken links; that is why, you need website audit.

Benefits of a Website audit:

• Website audit helps to identify and fix errors.

• Make a website fast, responsive, compatible and user friendly.

• Improve conversions and reduce bounce rates.

• Assist to identify languishing web pages.

• Help to optimise website so that it can outperform its competitors.

• Improve website’s functionality and its overall performance.

Tips:

• Use Screaming Frog, Seoptimer, and MySiteAuditor to identify and fix critical issues.

• Perform in-depth website analysis to eliminate roadblocks, SEO issues, usability issues and much more.

• Perform comprehensive audit to review meta robots & directives, generate XML Sitemaps, integrate Google Analytics, identify and improve response time.

Site Speed

Google not only measures your site’s speed, but also gives prominence to it. So, optimise your website to improve its loading speed.

Your website’s speed can influence conversion rate as well as traffic.

Facts:

• According to a study, 47% of people expect a web page to load within two seconds.

• 40% of people abandon a website if it takes longer than three seconds to load.

Tips:

• Choose the most relevant hosting service provider.

• Compress images.

• Reduce server response time.

• Take advantage of browser caching.

• Disable unnecessary add-ons and plugins.

• Reduce unnecessary pages.

• Use fewer videos on your website.

• Use https://developers.google.com/speed/pagespeed/insights/ to check your site’s loading speed.

Robots.txt file

This file sits on web server to give directions to web crawlers about which pages they can crawl.

Tips:

• Use it to allow or disallow certain pages to crawl.

• Use it to help crawlers to return more relevant results.

• Check the functionality of Robots.txt file with the help of Google webmaster tool.

• Use it to increase the efficiency of your website.

Bonus tips:

• Solve pagination issues.

• Use Google Analytics on a regular basis to study and measure its performance.

• Use structured data for the maximum visibility.

• Remove 404 errors.

• Use redirections properly.

• Make use of AMP, or Accelerated Mobile Pages. (It can improve load time by as much as 15 to 85%.)

• Create an error-free Robots.txt file.

• Add an XML sitemap to your site and submit it to search engines.

• Focus on improving crawl budget (The number of times a search engine spider crawls your website in a given time is crawl budget.)

• Wisely create internal and external links.

Use these SEO elements to achieve good rankings.