Developing a great content marketing strategy

When you are busy running your own business, and looking after clients and customers, it can be extremely difficult to devote time and energy to other areas of business development that need your attention. There are many business owners who feel like this, and this is where we come in.

Here at Indazo we have a huge team of internet marketing experts, SEO specialists, gifted web developers and talented content creators, who are all there to help clients develop and deliver a great content marketing strategy, and effective SEO.

One thing many clients are surprised about when they start to work with us is that we can develop a range of activities to suit their budget. There is an unfounded belief that internet marketing and SEO costs large sums of money. This does not have to be the case. For most projects, we are able to develop a strategy that meets a client’s needs and can be delivered within their budget.

Making a content strategy is an essential part of marketing a business online. Here are our tips for developing a great strategy.

The first step is to identify your goals. These can be corporate goals as well as internet goals. Some examples of the kind of goals to consider are –

• Increasing your reach and visibility
• Boosting sales and revenue streams
• Strengthen brand recognition
• Generating more leads

Once you have set your goals, the process involves taking each goal and identifying types of tactic which will help you achieve them. Don’t worry about budget yet, this comes later. This step involves thinking creatively about what messages you want to get across and how.

Once you have chosen the tactics, you can timetable them and budget them. This will allow you to spread the cost of certain activities, and to prioritise tactics so that the most important ones are developed and delivered first. At this stage, your content strategy is nearly complete.

The next step is to delegate the various tasks to team members or to hire professionals. For example, many people ask staff to take on the responsibility of updating social media. Or you may want to use a company like Indazo to help with creating and writing a blog. There are many ways you can deliver each of the tactics in your plan. This all depends upon the timescales you have set, and your budget.

Try to use a blend. Contributions from you, your team, and from professionals, like writers and SEO specialists, will give your content strategy power and all these different people will be able to bring something different to the table.

Most importantly have fun being creative! Enjoy the process. A content strategy is not a stressful thing. It is your chance to show-off and let the world see your company in its best light by sharing content in as many different ways as possible.