Common & Critical Website Mistakes to Avoid

If you are a digital marketing expert, you must avoid certain common mistakes to gain substantial advantages.

Here are a few mistakes to avoid:

Choosing a hard-to-remember domain name

Some business owners take it lightly; however, it is important to choose a memorable domain name that can define the working of a company. It is a well known fact that some users search websites through their names that is why it is important to pick easy-to-spell domain names.

Building a website on a complex platform

People often choose a website platform that is quite complex to understand and handle. As a result, their websites fail to attract customers and achieve rankings.

Hence, it is more than important to pick a simple, user-friendly, functional, flexible, and supportive website development platform.

Tips:

• Use shopify or wix platform.

• Know and understand their marketing and payments options.

• Understand their customization options as well as in-built features.

Slow loading website

According to https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html, if your website is still slow, you should seriously focus on improving its speed. In fact, it may prevent your website getting ranked on search engines.

Tips:

• Use pingdom – a Website Speed Test tool to analyze the load speed of your websites.

• Eliminate unnecessary images/videos.

• Generate HTML by WYSIWYG editor.

Unresolved 404 errors

According to prestashop, the HTTP 404 Not Found Error means that the web page you were trying to reach could not be found on the server. If your website is having many pages that display 404 errors, you should immediately resolve them by redirecting these pages.

Tips:

• Study Webmaster tool to identify and fix 404 errors.

• Learn how to fix these browser related problems.

Keeping HTTP instead of HTTPS

According to Google, HTTPS protects the integrity of your website. It helps to prevent intruders from tampering with the communications between your websites and your users’ browsers. So, use HTTPS.

Tips:

• Choose an SSL certificate according to your needs.

• Understand the features of SSL certificate.

Outdated website design

If your website is outdated, nobody will care to spend their time on it. That is why, it is important to update your website at regular intervals for better customer’ experience. In other words, go with the flow…

Tips:

• Select high-quality and flexible themes according to your industry.

• Choose mobile responsive themes.

So, keep your fingers crossed and avoid these mistakes to gain unprecedented advantages and improve your online brand value.