7 Productive Online Marketing Tactics

Marketers always look for easy, flexible, effective and productive online marketing tactics that can provide long term output in terms of ROI and business visibility. Here are a few productive online marketing tactics:

Focus on technical aspects

There is no denying the fact that technical SEO can make or break a website.

Tips –

• Never use “#” in URLs.

• Create sitemaps and robots.txt.

• Optimise your website for geographic regions and user locations.

• Regularly monitor backlinks in Google Search Console.

Never ignore Landing Pages

Landing Page optimisation is a complicated task. That’s why it is essential to optimise landing pages with optimal precision.

• Set up target URLs.

• Obtain the rank of landing pages.

• Use CTAs, headlines and write specific content.

• Monitor ranking fluctuations.

Use premium presentation tools

There is a difference between a good and a successful presentation. You can create compelling presentations with the help of premium presentation tools. Here are a few popular tools:

• Prezi

• Canva

• Google Slides

• SlideShare

• AgencyAnalytics

Invest your time in Link Audit

A backlink audit is a great way to improve your link building strategy and remove toxic links. As a digital marketer, you need to check links at regular intervals.

Tips –

• Pay attention to referring domains.

• Understand Penguin update.

• Use Majestic.com

• Use Google Search Console to see “links to your site”.

Use Google Analytics

Google Analytics provides comprehensive insights. Whether it is visitor’s information or insights into campaign performance, You can get all elements on your dashboard be it visitors’ information or insights into campaign performance.

Tips –

• One of the best ways to take advantage is to connect Google Analytics and Google Search Console.

• Extract useful details like average visitors’ ages, lifestyle and interests.

• Always keep the bot filtering option “checked”.

Use Facebook Marketing

Whether you want to increase sales or engagement, Facebook Marketing is the best option.

Here are a few easy and effective Facebook Marketing tips:

• Join Facebook groups in your niche.

• Respond to all comments in time.

• Personalise your brand.

Use Social Media Automation Tools

Social media is a time consuming task. Updating all the channels is even more challenging. That’s why it is essential to use social media automation tools. Here are a few easy-to-use social media automation tools:

• Hootsuite

• Buffer

• Crowdfire

• CoSchedule

So, have patience and use these effective tactics to promote your business.