5 Serious SEO Issues that Hamper the Credibility of a Website

If you want to improve your website’s rank in search engines, it’s important for you to have complete knowledge of search engine optimization. However, according to a study, most of the website owners often struggle with technical SEO issues and are unable to understand how to fix them. So, here are a few serious technical SEO issues that need to be solved for better rankings:

Duplicate content issue

According to Google, duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or is appreciably similar. That is why, it is essential to write valuable and unique content for users so that search engines can rank such web pages.

Tips:

• Use 301redirection.

• Set your preferred domain.

• Solve pagination issue.

Title Tag Issues

According to SEMrush, title tag related issues are not just very common, but also diverse. First of all, optimisers should understand the prominence of title tags – they are helpful for users to take decisions about a particular product or services.

Tips:

• Create relevant and fresh title tags.

• Missing title tags are problematic, so write title tags for each page.

Temporary Redirects

Not to mention, redirection is a great method to help search engines to know that a web page has moved. However, optimiser should know the difference between permanent (301) and temporary (302) redirections. According to an analysis, 10% of websites contain temporary redirects, which is a problem.

Tips:

• Use 301redirection.

• Understand the process of redirection.

Broken links

Broken links are one of the most significant problems for websites. If a website has multiple internal and external broken links, it might lose its prominence. In fact, broken links can cause sudden drop in traffic.

Tips:

• Analyse every link (both internal and external) on web pages.

• Identify broken links through a Site Audit tool and fix them.

Missing Alt tags

According to a report, most of the websites have missing alt tags as well as have broken internal images, which prevent them from gaining top rankings. That is why, it is advisable to provide relevant textual descriptions of images. It helps search engines to identify and categorise images, which eventually helps to gain rankings. “Alt tags are also useful for visually impaired people using screen readers.”

Tips:

• Use alt tags to improve user’s experience.

• Optimise alt tags.

Bonus tips:

• Use quality SEO audit software to crawl your website for link issues.

• Use free Schema Creator tool to improve your content’s visibility.

• Wisely use Robots.txt file.

• Use rel=canonical tags.

• Use powerful tools like – Moz, Majestic, or Ahrefs.

So, solve all the above mentioned issues to succeed.