4 SEO Techniques and Strategies to Improve a Website’s Visibility

Today, not just big brands but also smaller companies are utilising powerful SEO techniques to attract new customers.

Here are a few powerful SEO techniques and strategies that literally pay off.

Focus on building your website’s authority

Believe it or not, reputation and authority play a big role in the overall rankings of a website. Now the question arises, how to make a website authoritative? The answer is –

• Always post high-quality content on your website.

• Give credit to original sources.

• Try to improve customers’ interaction as well as experience.

• Include more images and video in the body of your text.

• Use real-life examples and facts.

• Concentrate on expertise, authoritativeness, and trustworthiness (E-A-T).

Address weak pages

Marketers often ignore warning given by Google analytics and Webmaster tool that showcase weak pages. Here are a few tips to strengthen weak pages:

• Write high-quality, useful, original and relevant titles, descriptions, headlines as well as content.

• Use internal linking technique.

• Keep your internal linking consistent.

• Try to reduce similar content across the website.

• Regularly monitor the performance of weak pages.

• Use more statistical figures.

• Understand the concept of thin-content penalty.

• Study – https://support.google.com/webmasters/answer/66359?hl=en

• Stay away from bad links.

Keep an eye on hacking

Google communicates any type of hacking attempt through Search console. All you need to do is to keep an eye on it. Here are a few tips to stay away from hacking:

• Always understand the pros and cons of your CMS.

• Keep your CMS updated.

• Ask your technical staff to detect and repair technical problems.

• Never use spam techniques.

• Always choose a reputable hosting company.

• Use high-quality and secure platforms.

Low quality links

In pursuit of getting high ranks and extensive traffic, marketers tend to use low quality links, which degrades the overall value of their websites. Here are a few tips to stay away from low quality links:

• Never buy or sell links.

• Stay away from low quality articles directories that do not review content.

• Write and publish authoritative content.

• Understand Penguin update. (Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings – Searchengineland)

• Never submit your website to cheap directories or profile listing websites.

• Don’t try to obtain links from other countries where you do not have business.

• Use Ahref and Open Site explorer to check links.

So, use all the above given SEO techniques to make your website strong, engage more customers as well as create a valuable experience for them.