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Why TikTok Can Be Useful TikTok has quickly become the new buzzword on everyone’s lips, with its global popularity and ever-increasing user base creating a new marketing opportunity for many businesses and freelancers. But why, and more importantly, how should you capitalize on this chance to reach new and future consumers. Firstly, it should be no surprise that marketing proposals now inc...

Music Marketing is the first thing a music band/ artist really needs to be able to get their material recognised in the wide world, outside jamming in a garage, or singing into a mirror. The world has grown a long way from getting local FM stations to spin your new track, asking a reputable magazine such as NME, Q, and Melody Maker to promote needed coverage for your new album, or wait for a PR re...

In the last few years, Instagram has evolved into one of the powerful tools for driving the business growth of some notable brands in the world. The adoption of Instagram among internet users as well as businesses has been a significantly unique phenomenon. Furthermore, the Instagram feeds of users are stuffed with brand content. In addition, a report by Forrester indicated that Instagram depict...

Have you ever imagined that one day these social media applications will evolve to be the most efficient platform for spreading information, raising brand awareness and promoting products? Establishing presence and identity has become the main target of business entities worldwide. Statistically speaking, over 90% of the US companies are depending more on the social media marketing (i.e. Facebook...

Ask your grandma if she knows what is digital marketing? 98% of the elderly won't know. A millennial will know the answer to this for sure. This kind of marketing has been around forever and beyond. The digital marketing strategy was born when the radio was invented. Guglielmo Marconi: an Italian inventor, proved the feasibility of radio communication. He sent and received his first radio signal i...

How many times do you open an email from a favorite brand and immediately delete it because it’s not relevant? Well, you’re not alone. According to a survey from Epsilon, around 63% of us get annoyed at the way companies continue to repeatedly send out the same generic advertising. But of the 1000 18-64-year-old consumers they spoke too 80% of people said they were more likely to buy from co...

A content marketing campaign can get expensive. You have to hire digital marketers, writers, graphic designers, and perhaps others to create a successful campaign. If your budget is a bit limited, or you simply want to get the most out of your money, here are five ways you can increase your content marketing ROI. Produce Evergreen Content Let’s say you’ve produced 15 amazing pieces of conten...

CMS stands for “content management system” and its popularity gains pace. With many businesses increase their online presence, the importance of content management is growing. Business owners know that high-quality content management can skyrocket any endeavor. With the help of CMS software, you can add, delete or edit content on your website. This software makes content management an easier...

Search Engine Optimization is a procedure of improving the excellence and measure of website interchange by making a website more visible to its users. SEO helps reduce the traffic experienced by users of a web page. SEO focuses on a variety of searches which may include image, educational, video, marketing, news or even health search. There is also a local search engine optimization which is ...

Social media is here to stay. There are more than 3 billion users across social media platforms like Facebook, Twitter, YouTube, and Pinterest. Recent research shows that users spend an average of two hours a day scrolling through their news feeds. This makes social media marketing a potentially invaluable tool for your business. What Is A Social Media Strategy? Very simply, a social media st...